Just a little bite will suffice: The new
dessert paradigm puts indulgent and satisfying choices on the menu —
just in teeny-weeny portions
> Published on: 03/11/05
The two-course meal was great, the bottle of wine
a nice match. Now it's time to sip a cup of coffee and survey the
temptations of the dessert menu.
Don't you feel like having a big, honking slab of
Mississippi mud pie?
Well . . . no.
Today's post-SnackWell, "French Women Don't Get
Fat"-toting diners are beginning to understand the value of smaller
indulgences. Two or three bites of something sweet that really
hits the spot will not leave you wanting more. In Atlanta,
restaurants, supermarkets and bakeries are heeding the call for
miniaturized desserts. Not lower calorie. Not lower fat. Not
compromised for health concerns in any way other than size.
Small is the new yum at Rathbun's — the popular
Inman Park spot that was hailed as one of the best restaurants of
2004 by both Esquire and Travel + Leisure magazines. All desserts on
the menu yield four intense bites for a mere $3.15 apiece.
Pastry
chef Kirk Parks says he and chef Kevin Rathbun "thought that if we
miniaturized the desserts, then more people would order them."
Indeed, a good 85 percent of Rathbun's guests go for a pastry — say,
a baby banana peanut butter cream pie or Mexican chocolate mini
cube. That's more than double the industry standard, according to
Parks.
A small, rich dessert is "just like a great cup of
coffee," Parks continues. "You remember it."
Sheryl Meddin, owner of Atlanta's late, lamented
Dessert Place restaurant, has been a big fan of Rathbun's mini
desserts.
"I like to have a bite of something sweet," Meddin
says, "but I'll never order a dessert for myself. I'm always the one
ordering a fork.
"I really like that they have those little
portions," she continues. "I just want a little taste."
In Virginia-Highland, the bakery/gourmet shop
Belly General Store thought it had devised the be all and end all in
shrunken treats with its signature line of cupcakes.
Small, but not small enough. Enter mini-cupcakes,
courtesy of Jennifer Etchison, pastry chef at Two Urban Licks.
Patrons of this restaurant near the Carter Center can finish with a
communal plate of six little jobbers that look like frosted sink
stoppers ($6). But this lineup — two each of chocolate, red velvet
and amaretto cream mini cakes — is the ultimate unapologetic
mouthful.
The MO in this trendseems to be: Don't guilt out,
just revel in the pleasure of two or three bites. It is this common-sensical
advice that has propelled Mireille Giuliano's "French Women Don't
Get Fat: The Secret of Eating for Pleasure" (Knopf, $22) to a Top 20
book-sales ranking on Amazon.com.
Seasons 52 — a chain of health-aware restaurants
based in Florida, with two branches slated to open in metro Atlanta
in 2006 — takes this perspective to heart. Here, the menu focuses on
healthy preparations and strives to keep each entree under 500
calories. So grilling is popular, butter is not. But come dessert
time the choices include Key lime pie, pecan pie, tiramisu and
cheesecake. The catch? All these desserts are packed, genielike,
into shot glasses. The restaurant pitches the desserts, which cost
$1.95 apiece, as "Mini Indulgences."
"These are real indulgences," spokeswoman Deborah
Robison says. "Just mini."
Grocers are also answering the less-is-more
demand. Whole Foods Market has had great success with its "Two Bite"
line of bitty brownies, pecan tarts and macaroon cupcakes introduced
a year ago. In its 12 Southeastern stores, the company sells more
than 1,000 packages a week.
Regional bakery coordinator Steve Schulte
acknowledges that the diminutivestature of these cakes allow buyers
to both indulge and overindulge. "They're pretty addicting," Schulte
says. "We know people are saying, 'I guess one more small one won't
hurt . . . ' "
As a companion product, Whole Foods rolled out a
line of fist-size layer cakes three months ago. Two fat layers, gobs
of frosting, no tempting leftovers for pre-breakfast the next day.
Not coincidentally, mini cakes havebecomeall the
craze at weddings. Some couples opt to display a variety of
individual tiered cakes rather than one towering display of
tradition. Others offer mini cakes as table favors at showers or on
the big day.
Beaucoup, a mail-order wedding supplier in
Mountain View, Calif., sends individually decorated cheesecakelets —
to the tune of 100 a week — across the country for $24 each. Company
President Polly Liu recalls one wedding that ordered 300 such cakes.
You do the math.
Home bakers can get into the act, too, thanks to
the well-reviewed new cookbook "Small-Batch Baking" (Workman,
$13.95) by Alabaman Debby Maugans Nakos. The author has adjusted a
variety of classic cake and pie recipes down to two-portion
beauties. Finding the right bakeware can be a bit of a challenge,
which is why Nakos recommends baking cheesecakes in a water-chestnut
can.
But just to be safe, lay off the water chestnuts.
You know what you're saving your indulgence for.